APFR

APFR is a Japanese fragrance brand founded by Keita Sugasawa in 2011. Influenced by traditional fragrances, herbal medicine culture, natural philosophy, food, music, and art from around the world, APFR creates fragrances and expresses the brand’s world view, incorporating ancient Japanese subtleties and attention to detail into contemporary design. All APFR home fragrances are hand-crafted in their own workshop, and every ingredient is carefully selected in cooperation with the sourcing partners. Their goal is to create a collection of fragrances that enhance your everyday life, emotions, and memories.

Philosophy
APFR believes fragrance is more than just aroma — it’s an experience that shapes mood, space, and memory. Each APFR product is designed to be timeless, carefully balancing elegance and simplicity. Their approach avoids mass production and fleeting trends, focusing instead on lasting quality and thoughtful design.

Products
From incense sticks to home fragrances, APFR offers a range of products designed to transform ordinary moments into sensory experiences. Every piece is crafted to be accessible, sustainable, and meaningful — so your space feels as intentional as it looks.

Experience APFR
Discover the subtle beauty of scent with APFR, where minimalism meets craftsmanship, and every fragrance tells a story.